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ABOUT MONSTER ENERGY OUTBREAK TOUR

Monster Energy has had a long-standing relationship with music and expanding into the touring realm was the next step, with the help of music management and tour production firm Idol Roc Entertainment. Debuting in the winter of 2011, the inaugural Monster Energy Outbreak Tour, presented by local radio stations in over a dozen U.S. markets, showcased hard-hittin' bands on the verge of stardom topped by Rev Theory. The tour averaged over 80% venue capacity across the board and helped establish the Monster Energy Outbreak brand as a premium touring platform for emerging talent.

The second Outbreak Tour expanded to 25+ U.S. markets in the fall of 2011, and featured a metalcore-laden lineup with Of Mice & Men serving as headliners on each date.

In a partnership with XXL Magazine, the #1 selling hip hop magazine in the world, The Monster Energy Outbreak Tour returns in the spring of 2012 to present XXL Freshmen Live, further positioning the Outbreak brand as a genre blurring force in the touring world. The six dates will pair past XXL Freshmen including Wale, Kendrick Lamar, and Big Sean with support coming in the form of the 2012 Freshmen Class.

“Monster has a history of getting involved with young bands early on and showing their support,” says Steve Glazer, president of Idol Roc Entertainment. “They like to be involved in music; music is a major part of their culture and this is a natural extension.”